Privacy Policy
Last updated: April 12, 2025
Your personal information is important to us. This Privacy Policy ("Policy") describes how JoyPop Games and its subsidiaries and affiliated companies ("we" or "us") handle your personal data when you use our mobile applications, as well as any related features, content, or pages we operate (together, the "Services") that reference this Policy. This Policy does not cover the privacy practices of third parties outside our control.
Please review this Policy and our Terms of Service. By using our Apps or Services, you agree to the processing of your personal information as described here. If you are not comfortable with any part of this Policy or our Terms of Service, please stop using our Services right away.
We may update this Policy occasionally. Significant changes will be posted on the Services before they take effect. If you disagree with the updates, you should discontinue using the Service before the new Policy applies. Continuing to use the Service after the changes take effect means you accept the updated Privacy Policy.
Contents
1. Personal Information That We Collect
2. How We Use Your Personal Information
3. How We Share Your Personal Information
4. Cookies and Similar Technologies
5. Marketing
6. Security
7. Transfers of Your Personal Information
8. Access, Modification, and Deletion
9. Retention
10. Children
11. Do Not Track
12. Special Notice to California Residents
13. Special Notice to Individuals in the EEA, U.K. and Switzerland
14. Service Providers and Partners
15. Contact Us
1. Personal Information That We Collect
Personal Information Generally Means Information That Alone or In Combination With Other Information, May Be Used to Identify You.The definition of personal information (used interchangeably in this Privacy Policy with the term "personal data") depends on the applicable law based on where you are a resident. We collect personal information from you directly, third parties, business partners, or publicly available sources.
Information You Voluntarily Provide to Us:
The personal information we collect on or through our Services may include:
1. Account Information
When you use our Apps or Services, you may register an account with us to track your progress and to sync your activity across devices. To register an account, you may be asked to provide certain personal information to us, including your name, email address, and password. You are solely responsible for ensuring your account information is correct and up-to-date, and that you do not share login credentials with anyone else.
2. Order Data
We collect any personal information necessary to provide you with the Services requested. For example, when you make a purchase from us we may collect your name, billing address, shipping address, email address, and phone number.
3. Payment Information
We, or service providers on our behalf, collect payment card, transaction or financial account information to fulfill your in-app purchases, such as when you subscribe or purchase premium features that provide enhanced experience and expanded functionalities.
4. Customer Service
We collect the personal information you provide to us when you contact us for customer service, to provide feedback, or to request information.
5. Preference and Survey Information
We collect any personal information you provide to us when you indicate your preferences or fill out a survey or questionnaire. For example, you may provide additional account information, such as your language preferences. You may also provide information when participating in surveys, sweepstakes, contests, or events, such as your contact information. You are solely responsible for ensuring the information you provide to us is correct and up-to-date.
Information We Automatically Collect
To the extent permitted under applicable law, we may automatically collect certain types of information whenever you interact with our Services. We may collect the following types of information automatically from you:
1. Activity and Usage Data
When you access or use the Services, we may automatically collect information about your interactions. This may include your Internet Protocol ("IP") address, device identifier, advertising identifier, MAC address, operating system, browser type, language preferences, referring and exiting pages, crash data, purchasing activity, and other data regarding your activities on the Services. For more information, please see Section 4 below on Cookies and Similar Technologies ("Tracking Technologies").
2. Device Information
When you use desktop or mobile devices to access our Services, we may collect your device's unique device identifier, MAC address, operating system, and your mobile device's advertising ID.
3. Location Information
When you use our Service, we may infer general physical location and geographic regions from your device's WiFi, Bluetooth, and other settings. For example, your IP address may indicate your general geographic region. You may choose not to share location details by adjusting your device's location services settings. For instructions on changing these settings, please contact your service provider or device manufacturer.
4. Aggregate and Analytic Data
We may combine information collected across our Services and your devices for analytics, security, and fraud prevention purposes. For example, we use algorithms to analyze your account status and payment information to detect unsafe or unsecured payments. We may also use analytic data to assess your account security and provide suggestions for improvement.
Information We Collect From Third Parties
From time to time, we may obtain information about you from third-party sources as required or permitted by law. These sources may include:
1. Information From Social Media Platforms
You may choose to create an account using your Facebook or Google credentials. When you log in through these platforms, you authorize them to provide us with personal information such as your name, profile picture, email address, language preference, and other information listed in the authorization.
2. How We Use Your Personal Information
We will only use your personal information as described in this Policy or as disclosed to you prior to such processing. The purposes for which we may use your personal information include:
1. To Provide Our Services
We use your personal information to deliver the Apps and any other services, purchases, or requests you make in connection with our Services. This includes processing transactions, enabling requested features, syncing your data across devices logged into your account, and providing customer support.
2. To Personalize Your Experience
We may process your information to tailor the Services to your preferences. For instance, we use your language preferences and country location to display the appropriate language and time zone. We also utilize certain device information (such as operating system version and screen resolution) to optimize image display on your device.
3. To Send You Service-Related Communications
We will use your contact information to send you essential communications regarding your account, transactions, and policy changes. Please note these communications are necessary for keeping you informed about important updates, and you may not opt out of them.
4. To Conduct Analytics and Other Internal Purposes
We may use your personal information for analytics, quality control, internal auditing, and measuring the performance of our Apps, Services, and advertising campaigns. Additionally, we aggregate and report statistical information about user activity to help us operate, enhance, and improve our Services.
5. To Ensure Security of Our Services
We may use your personal information for identity verification, customer support, security protection, spam and malware prevention, fraud monitoring, archiving, backups, and safeguarding the security of our Apps and Services.
6. To Conduct Research and Development
We may process your personal information to improve existing Services and develop new ones. When doing so, we implement appropriate security measures—such as technical or administrative safeguards—to protect your privacy, including restricting access to only those who need it for R&D purposes.
7. To Promote Our Services
We use your personal information for marketing activities, such as targeted advertising and sending you information about our or our partners' products, events, and market studies that may interest you.
8. To Maintain Legal and Regulatory Compliance
Our Services are subject to laws and regulations that may require us to process your personal information. For example, we use your data to fulfill tax obligations, meet business requirements, and manage risk as mandated by applicable law.
3. How We Share Your Personal Information
We may share your personal information under the following circumstances:
1. With Affiliates
We may share your personal information within our corporate group to facilitate the provision of Services. In such cases, we ensure all affiliated entities handle your information in accordance with this Privacy Policy.
2. With Third-Party Service Providers
We engage third parties to perform specific functions necessary to deliver our Services, including:
￮ Processing payments and transactions through Apple (App Store) or Google (Google Play Store) for subscription services;
￮ Data processing and storage;
￮ Service security implementation; and
￮ Market research activities.
All third-party providers are contractually obligated to implement appropriate safeguards for your personal information.
3. Business Transfers
In the event of a merger, acquisition, consolidation, restructuring, bankruptcy, or sale of substantially all our assets, we may transfer your personal information to the successor entity. We will require any such successor to either:
￮ Continue protecting your information under this Privacy Policy; or
￮ Provide you with notice and obtain consent where required by law.
4. Legal Compliance and Protection
We may disclose your personal information when reasonably necessary to:
￮ Comply with legal processes (e.g., subpoenas, court orders);
￮ Respond to lawful requests from public authorities;
￮ Meet applicable legal or regulatory obligations;
￮ Enforce our policies, terms, or agreements;
￮ Protect our legitimate business interests;
￮ Safeguard the security and integrity of our Services; or
￮ Protect the rights, property, or safety of users, employees, partners, or others.
Where permitted, we will notify you in advance of such disclosures unless prohibited by law or governmental order.
5. With Your Consent
We may share your personal information for additional purposes with your explicit consent.
4. Cookies and Similar Technologies (“Tracking Technologies”)
1. What are cookies and tracking technologies?
Cookies are small text files containing letters and numbers that are stored on your device when you use our Services. We and our partners may use cookies and similar tracking technologies, including:
• Pixel tags
• Web beacons
• Mobile analytics tools
• Device identifiers
These technologies help us:
• Maintain your login sessions
• Save your preferences and settings
• Analyze how our Services are used
• Measure Service performance and advertising effectiveness
• Protect the security of our Services
Some tracking technologies are essential for providing our Services, while others help us enhance and promote our Services.
2. What types of tracking technologies do we use?
We use the types of tracking technologies described below on our Services:
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4.1 How to manage tracking technologies
We use third-party tracking technologies that enable us to automatically gather information through our Services, which can identify your device both when it accesses our Services and when it accesses other websites or mobile applications. We recommend that you visit the websites of any third-party tracking technology providers for further details on how they utilize the information they collect.
Below we describe how you can manage tracking technologies on our Services:
1. Through Your Browser
You can enable, disable, or delete tracking technologies through your browser settings. To do so, follow the instructions provided by your browser, typically found in the “Help,” “Tools,” or “Edit” sections of your browser or mobile device. Please note that if you disable tracking technologies in your browser, you may be unable to access secure areas of the Services, and some parts of the Services may not function properly (e.g., preferences, referral links).
Many browser manufacturers provide helpful information about cookie management, including, but not limited to:
• Safari (Desktop) or Safari (Mobile)
• Opera
If you use a different browser than those listed above, please refer to your specific browser’s documentation or check out http://www.allaboutcookies.org/browsers/index.html to learn more about different browsers. You can also find out more information about how to change your browser cookie settings at www.allaboutcookies.org.
You may also opt-out of cookies within web browsers by visiting industry-created opt-out platforms such as http://networkadvertising.org/managing/opt_out.asp and/or https://optout.aboutads.info/?c=2&lang=EN, or if you are in the European Union, http://www.youronlinechoices.eu/. You can also click on the AdChoices logo within an advertisement (where available).
2. Through Your Mobile Settings
You may be able to control or limit mobile tracking technologies through your mobile device settings. To do this, follow the instructions provided by your mobile device, typically found in the “Settings” section. Many mobile device manufacturers offer helpful information on how to manage these settings:
1. Apple
You can opt-out of interest-based advertising on mobile applications by checking the privacy settings of your Android or iOS device and selecting “limit ad tracking”(Apple iOS) or “opt-out of interest based ads”(Android).
Additionally, please visit http://aboutads.info/appchoices to learn about and download the Digital Advertising Alliance’s free consumer choice app, AppChoices, which allows you to opt-out directly from companies listed in the app.
3. Through Third Parties
Within Section 14 below, you will find a list of our service providers and partners, along with links to each third party’s website that provide information about how they use tracking technologies to collect and use your information, as well as how you may be able to opt out of tracking.
We may use your personal information to send you messages about new products and services, events, or other information that may interest you, whether via email or other methods. If you do not wish to receive such messages, you can update your account settings or click the “unsubscribe” button in email communications. Please note that you cannot opt out of receiving transactional communications, as they contain important information about your account or the Services.
We take the security of personal information seriously. We take reasonable measures to protect your personal information and to ensure the accuracy and timely update of the personal information collected about you.
Please understand that due to the nature of the internet industry, it is impossible to guarantee that systems are 100% secure. You should be aware that systems may face issues due to factors beyond our control, such as malicious actors. We also rely on you to help keep your account and personal information secure by maintaining the confidentiality of your password and taking steps to prevent unauthorized access to your account. If we are legally required to inform you of a breach of your personal information, we may notify you electronically, in writing, or by telephone, if permitted by law.
7. Transfers of Your Personal Information
We are an international organization operating in Hong Kong. When you access or use our Services, your personal information may be processed in Hong Kong, the People’s Republic of China, or any other country where we, our Affiliates, or our service providers operate facilities. These countries or jurisdictions may have data protection laws that are less protective than those in your jurisdiction of residence. If you do not wish for your information to be transferred to, processed, or maintained outside of your country or jurisdiction, you should immediately stop accessing or using the Services.
If you are in the European Economic Area, the United Kingdom, or Switzerland, please refer to Section 13 below entitled Special Notice to Individuals in the European Economic Area, United Kingdom, and Switzerland.
Depending on applicable law in your place of residence, you may have certain rights related to your personal information. These rights may include:
• Right to Know/Access. You may have the right to obtain a copy or a list of the categories of personal information we hold about you, along with supplementary details such as the purposes of processing and the entities with whom we share your personal information.
• Right to Correction/Rectification. You may have the right to correct any personal information in our records. You can request that we rectify, correct, or update inaccurate personal information we hold. You may also update your information at any time by logging into your account and selecting the Profile or My Account tab.
• Right to Delete/Erasure. In certain circumstances, you may request that we delete your personal information or deactivate/delete your account. This right is not absolute, and we may deny deletion if we have compelling legitimate grounds for retention, for business purposes, or as required by law.
• Right to Opt Out of Sale. You may have the right to opt out of the sale of your personal information to third parties. We do not sell your personal information to unaffiliated third parties for monetary or other valuable consideration.
• Right to Opt Out of Targeted Advertising. You may have the right to opt out of the sharing of your personal information with third parties for behavioral advertising purposes. Like many websites, we use cookies, pixels, and similar technologies, and we may share certain data, such as IP addresses or device identifiers, with third-party advertisers to enhance your experience and improve our marketing. You can opt out by clicking on “Your Privacy Rights” in the footer of our Services. Please note that after opting out, you may still see generalized ads.
• Right to Object to Use of Sensitive Information. In some jurisdictions, you may object to our processing of your sensitive personal information as defined and allowed under applicable laws. However, we may continue processing if necessary for legal claims or other exceptions permitted by law.
• Right to Object to Automated Decision-Making. In some jurisdictions, you may have the right not to be subject to decisions that significantly affect you based solely on automated processing. We do not make decisions about you solely based on automated processing that have a significant impact.
• Right to Object to Processing. Where permitted by law, you may object at any time to our processing of your personal information based on legal grounds such as consent, contract, or legitimate interest.
• Right to Portability. In certain circumstances, you may request to receive your personal information in a structured, commonly used, and machine-readable format so that you can transfer it to another entity.
• Right to Restriction. You may request that we limit our processing of your personal information under certain conditions, such as if you contest its accuracy or object to our processing.
• Right Against Discrimination. You have the right not to be discriminated against for exercising your rights under this section. We will not discriminate against you for exercising any of your rights.
• Right to Lodge Complaints. Without prejudice to any other administrative or judicial remedy, you may have the right to file a complaint with a supervisory authority in your region, as provided by applicable law.
European Economic Area, United Kingdom, and Switzerland Individuals: If you are located in the European Economic Area, United Kingdom, or Switzerland at the time your personal information is collected, you may have the following rights: Right to Know/Access, Right to Correction/Rectification, Right to Delete/Erasure, Right to Object to Automated Decision-Making, Right to Object to Processing, Right to Portability, Right to Restriction, and Right to Lodge Complaints.
California Residents: If you are a California resident at the time your personal information is collected, you may have the following rights: Right to Know/Access, Right to Correction/Rectification, Right to Delete/Erasure, Right to Opt Out of Sale, Right to Opt Out of Targeted Advertising, Right to Object to Use of Sensitive Information (Effective January 1, 2023), Right to Object to Automated Decision-Making, Right to Portability, and Right Against Discrimination.
Virginia Residents (Effective January 1, 2023): Right to Know/Access, Right to Correction/Rectification, Right to Delete/Erasure, Right to Opt Out of Sale, Right to Opt Out of Targeted Advertising, Right to Object to Automated Decision-Making, Right to Object to Processing, Right to Portability, and Right Against Discrimination.
Colorado Residents (Effective July 1, 2023): Right to Know/Access, Right to Correction/Rectification, Right to Delete/Erasure, Right to Opt Out of Sale, Right to Opt Out of Targeted Advertising, Right to Object to Automated Decision-Making, Right to Object to Processing, Right to Portability, and Right Against Discrimination.
Connecticut Residents (Effective July 1, 2023): Right to Know/Access, Right to Correction/Rectification, Right to Delete/Erasure, Right to Opt Out of Sale, Right to Opt Out of Targeted Advertising, Right to Object to Automated Decision-Making, Right to Portability, Right to Restriction, and Right Against Discrimination.
Please note that we may limit individual rights requests: (a) where denial of access is required or authorized by law; (b) when granting access would adversely affect the privacy of others; (c) to protect our rights and property; or (d) where the request is frivolous or impractical.
If you would like to exercise your rights under applicable law, please contact us at [email protected] with the subject line “My [YOUR JURISDICTION] Privacy Rights.” As required by law, we may ask you to verify your identity. Identity verification may be conducted by email, and depending on your request, we may ask for details such as your name, account username, or the date of your last purchase from us.
In some cases, you may designate an authorized agent to submit requests on your behalf to exercise certain privacy rights. We will require the authorized agent to provide a signed authorization to act on your behalf. You will still need to verify your identity directly with us.
In general, we retain your information for as long as necessary to fulfill the purposes outlined in this Policy or to comply with applicable laws. Otherwise, we will aim to delete your personal information upon your request or when it is no longer required for the purposes for which it was originally collected. However, we reserve the right to retain such information indefinitely for the establishment or defense of legal claims, auditing, or fraud and/or crime prevention purposes. We will not delete any personal information about individuals other than yourself unless that individual also wishes to delete their personal information at the same time.
We acknowledge that retention requirements may differ by jurisdiction, but we generally follow the retention periods outlined below:
• Account information: We will retain information associated with your account as long as your account remains active or as necessary to provide you with the requested services.
• Information collected from tracking technologies: We typically retain such information for as long as necessary for usage analytics, the establishment or defense of legal claims, auditing, or fraud and/or crime prevention purposes.
• Marketing data: Any contact information you provide for marketing purposes, such as your name, email address, and phone number, is retained on an ongoing basis until you unsubscribe from our marketing communications. If you unsubscribe, we will add your contact information to our do-not-contact list to honor your unsubscribe request.
Our Services are not intended for use by children under the age of sixteen (16) (or other age as required by local law). We do not knowingly collect personal information directly from children under the age of sixteen (16) (or other age as required by local law) without parental consent. If you are under the age of sixteen (16) (or other age as required by local law), please do not provide us with any information. We encourage parents and guardians to spend time with their children online and to be aware of the websites they visit. If you believe we may have inadvertently received information from a child under the age of sixteen (16) (or other age as required by local law), please contact us immediately at [email protected].
Some internet browsers, such as Internet Explorer, Firefox, and Safari, include the ability to transmit "Do Not Track" ("DNT") signals. Since uniform standards for DNT signals have not been established, we currently do not process or respond to DNT signals on our Services.
12. Special Notice to California Residents
This section applies only to California residents. The purpose of this section is to inform users of our App and Services who are California residents, as defined in Section 17014 of Title 18 of the California Code of Regulations, about our personal information collection practices.
The chart below outlines the categories of personal information (as defined under Cal. Civ. Code §1798.140(v)(1)) that we may have collected in the past 12 months from you, and provides details about the sources and purposes of such collection. For a list of other parties with whom your personal information may have been shared for a business purpose, please refer to Section 3 above.
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13. Special Notice to Individuals in the European Economic Area, United Kingdom, and Switzerland
This section applies only to individuals located in the European Economic Area, United Kingdom, or Switzerland (collectively, the “Designated Countries”) at the time of data collection.
We may ask you to identify which country you are in when you use or access some of the Services, or we may rely on your IP address to approximate your location. When we rely on your IP address, we cannot apply the terms of this section to individuals who mask or otherwise hide their location information to avoid appearing to be located in the Designated Countries. If any terms in this section conflict with other terms in this Policy, the terms in this section shall apply to individuals in the Designated Countries.
1. Our Relationship to You
We are a data controller with respect to any personal information collected from individuals accessing or using our Services. A "data controller" is an entity that determines the purposes for which, and the manner in which, any personal information is processed. Any third party that acts as our service provider or is otherwise acting on our behalf is a "data processor" that handles your personal information in accordance with our instructions.
2. Legal Bases for Processing Your Personal Information
Below is a list of the purposes described in this Policy along with the corresponding legal bases for processing.
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3. Marketing
We will only contact you if you are located in the Designated Countries by electronic means (including email or SMS) based on our legitimate interests, as permitted by applicable law, or with your consent. If you do not want us to use your personal information in this way, please click the unsubscribe link at the bottom of any of our email messages or contact us at the email provided at the bottom of this page. You can object to direct marketing at any time and free of charge.
4. Transfer of Your Personal Information
We transfer your personal information subject to appropriate safeguards as permitted under relevant data protection laws. The transfer of your personal information out of the Designated Countries is necessary for the performance of our contract with you, or the performance of a contract between us and another party that we entered into for your interest, or for important reasons of public interest. When transferring your personal information out of a Designated Country, we rely on legal transfer mechanisms such as Standard Contractual Clauses.
14. Service Providers and Partners
We use third parties to help us operate and improve our Services. These third parties assist us with various tasks, including hosting and maintenance, ongoing development, analytics, customer care, marketing, and advertising. We may also share information with advertising partners who distribute advertising in our Services.
1. Advertising Networks and Their Partners
The companies listed below assist us by providing services related to advertising and marketing. The advertising networks, analytics providers, and other companies may collect or receive device information from our apps on your browser or device for advertising purposes, including personal and non-personal information such as advertising (or ad) identifiers, IP address, or other information regarding the delivery of advertisements and your interaction with them, the inventory of installed apps, and/or other tracking technologies to provide measurement services, personalization, ad selection, delivery, reporting, and optimize targeted ads. Ad identifiers are non-permanent device identifiers, such as the Android advertising ID and/or Apple's ID for advertising (IDFA). For more information on how to opt-out of advertising, please see “How To Manage Tracking Technologies” in Section 4(c) above.
In addition, the advertising networks listed below, with the exception of Fyber, Mobfox, and PubNative, who act as data processors upon our instructions, are independent data controllers in respect of your personal information. You can learn more about how each handles your data or provides opt-outs by accessing their respective privacy notices using the hyperlinks below.
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b) Analytics and other service providers
We use your information to perform our own analytics and to enable analytics provided by third parties and other essential functions. We use analytical information to support business analysis and operations, business intelligence, product development, improving the Services, personalizing content, providing advertising, and making recommendations.
To learn more about how your information is used by our analytics service providers, you can follow the hyperlinks in the list below to each provider’s privacy notice.
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For any questions regarding our Privacy Policy or our privacy practices, please contact us at [email protected].